The company should try is to create a sustainable competitive advantage (SCA) in the market which it competes. An SCA is a perceived difference that leads customers to prefer one offering to another. Why do people prefer Coca-Cola to Pepsi? The difference may be based on a superior product such as Nokia or a better service support such as Toyota or lower price such as Game. When you can create an SCA , it creates a higher market share and develops a barrier for entry for new competitors and ability to defend attacks from existing ones.
The core idea of the customer-led company is to focus on needs and not products. The central idea of marketing is that customers want to meet a need or solve a problem and not to buy a product.
The concept and why the different mind set What is your operation now - Questions to ask yourself Do you manufacture products and supply a service to a target market? Do you supply a variety of products? Do you sell your services so your clients buy from you? Once your client gives you a job, do you work to that job?